The volume of tobacco sold through the tobacconist network fell by 11.5% in 2024 compared with 2023. Following the 25% increase in tobacco prices in Belgium on 1st January 2024, the departments bordering this country were less affected by this decline in sales volumes than in previous years.
Total tobacco revenue in mainland France reached €19.3 billion in 2024, with an average annual growth rate of 0.9% since 2017.
While sales of cigarettes and roll-your-own tobacco declined (by 12.3% and 13.2%), sales of other tobacco products increased overall by 2%.
Fewer than one in four adults aged 18 to 75 smoked daily in 2023. This was the lowest prevalence ever recorded since 2000. Tobacco smoking among young people also declined, regardless of the frequency of use.
The vaping market continued to grow, as did rates of use: 6.1% of adults vaped daily in 2023, and 6.2% of 17-year-olds did so in 2022.
Sales and reimbursements of nicotine substitution treatments, as well as the use of smoking cessation services, increased between 2023 and 2024, reflecting positive momentum in smoking cessation.